top of page


Fluid’s leaders foster a quality-focused culture and enable employees to develop technically-advanced products, deliver top-level services and operate with the highest levels of integrity

Executive Leadership Team

Chad Leier, P.Eng. / Chief Executive Officer

Chad brings more than 20 years of progressive industry experience to his role as President. Previously, Chad was instrumental in leading a major energy services company as the President of its Canadian Division. Chad has proven tremendously valuable in the successful navigation of the complex North American energy landscape over the years and is networked to all of the major operators in Canada and the USA. Chad holds a Bachelor of Science in Geological Engineering from the University of Saskatchewan, is an alumnus of Harvard Business School and has completed Executive Education Programs at the University of Calgary. Chad is a Professional Engineer (APEGA) and sits on a number of not-for-profit and charitable boards.

Steve Franklin / Chief Financial Officer

Steve is a business graduate and Charted Professional Accountant who has over 15 years of experience in strategy, business transformation, finance, accounting, mergers and acquisitions, and human resources. He started his career in environmental services with Newalta Corporation where he was responsible for financial analysis, tax, and business development and was heavily focused in the company’s US business stream. In 2011, he moved into a Controller role with upstream oil and gas company, NEP Canada. At NEP, he was responsible for all day-to-day accounting functions, operational and capital accounting, financial statements, MD&A, budgeting, forecasting, audit, and tax preparation. He was also the human resource manager and IT liaison. He helped position that company for sale; selling in the hundreds of millions. Steve brings a wealth of accounting management experience to aid Fluid as it continues to expand its global operations, now spanning five continents.

Steve Mann / Executive Vice President, Energy

Steve is Vice President of Sales at Fluid and leads the sales team in promoting and educating current and prospective customers around the world about Fluid’s advanced technologies. Steve has a deep understanding of the challenges faced by multiple industries and is well positioned to find optimum solutions in Fluid's portfolio of low-hazard, technically-advanced patented technologies. Steve graduated from SAIT with a Petroleum Engineering Technology Diploma and started his career with a pressure pumping company operating in northern Alberta, Canada. He quickly advanced into the company’s engineering department and was responsible for overseeing fracturing job design and execution for a number of top-tier customers. Following a series of customer in-house assignments, he advanced into a sales role. Now, with more than a decade of sales experience, Steve has been instrumental in Fluid’s growth into a leading international supplier of patented modified acids and auxiliary chemical products.

Global Leadership Team

Stig Nordaa / Vice President, European Operations

Stig studied Bioscience and Business Administration at NORD University and has held leading management positions in the North Sea chemical oil service industry since 1990. Stavanger, Norway has served as his base for activities in the North Sea-Europe region and for the international commercialization of his own scale dissolution chemicals company, DPI Chemicals, which was acquired in 2013. Stig grew up in Ghana and Saudi Arabia and returned to Norway at age 18 where he studied bioscience/aquaculture and business administration. Stig has held the position of managing director, technical director and country manager for various international chemical companies before joining Fluid Energy Group as Vice President, European Operations. Stig brings a breadth of chemical and application knowledge to Fluid that is instrumental to its success in the offshore North Sea and European market.

Blake Pozzi / Vice President, US Industrial Division

Blake brings 10 years of professional experience in chemical distribution and manufacturing to the Fluid team. He last worked at Brenntag Pacific as the Corporate Contract Manufacturing Manager, and led over 30% of the growth of the entire region for 3 years. Before this, Blake oversaw two facility builds and Brenntag Pacific’s capital projects as Corporate Engineering Manager. Blake has utilized his extensive networks and knowledge in chemical manufacturing and global supply chain to expand business and maximize profitability. Blake holds a Bachelor’s Degree of Science in Chemical Engineering from Northeastern University.

Najim AlNajjar / Managing Director, Fluid International DMCC

Najim began his career in the United Kingdom manufacturing sector then progressed to the O&G industry, he relocated back to the Middle East in 2004 with BJ services, where he spent time working in the United States and across the GCC.  His starting point was in the lab performing testing for cementing and stimulation services.  He then worked his way up the ranks as an engineer, technical manager, operations manager, and product-line manager primarily in upstream services focusing on the Pressure Pumping division.  Najim was responsible for designing and executing some of the largest matrix acid stimulations in Kuwait, along with introducing and championing proprietary technology across the Middle East and North Africa region.  Najim has held multiple senior advisor and management roles with a diverse background in both operations and technical positions with major service companies.  Najim joined the team at Fluid in 2019 and has been an influential part of our growth outside of North America and the European Union.

Kye Yocham / US Technical Sales Manager

Kye Yocham is our US Technical Sales Manager who works with companies to introduce novel, environmentally conscious chemistries to their program in an effort to increase safety and operational efficiencies. He believes that offering safer chemistries that can also provide cost savings to customers is extremely beneficial for the public and private sectors. Over the years, Kye has supported Fluid's efforts to increase sales and awareness of Fluid's technology in the United States by educating the market about the benefits of safer chemistries that can also reduce operational costs. He has presented on several topics for the Society of Petroleum Engineers and is named on several patents for his work regarding friction reducers and borate crosslinked systems. Kye holds a B.S. in Chemistry with a Minor in Mathematics from the University of Science and Arts of Oklahoma. 

Jay Cziraky / Senior Advisor - Europe, Asia and Africa

Jay Cziraky is a Dubai-based Canadian serial entrepreneur and investor in emerging and frontier markets. After attending the Faculty of Business at Brock University, Canada, Jay re-located to Budapest in 1997 to start his entrepreneurial career with Move One. In his partner capacity (1997-2015) Jay was instrumental in Move One becoming a leading Projects Logistics company in more than 30 countries in Eastern Europe, The Balkans, Central Asia, Middle East and Africa, with key industry focus on military, government, humanitarian aid and natural resources. In 2011, Jay founded North Degrees, a developing markets investment and operating company, which launched its first projects in Iraq in 2012. Jay currently acts as Chairman of North Degrees and is focused on regional expansion in Europe Asia and Africa, within the addition of Energy, Natural Resources, and Technology business segments. In 2013, Jay became an Investor and Advisory Board Member of Infrontier, a Private Equity start up with focus on post conflict zones.  Jay further participates in various other commercial board and partnership roles in the MENA Region, including Managing Partner in the Astro Group of Companies. Over the course of 20+ years, Jay has opened more than 50 companies, across 30+ countries on 4 continents. In addition to his corporate roles, Jay is an active member of the global community including as a member of the World Economic Forum Expert Network, previously on the MENA Global Agenda Council. Jay is also an active member of YPO Dubai Chapter. As a global citizen, Jay has visited all 7 continents and has lived in more than 10 post conflict and developing countries.

Paul Henderson / Advisor, Strategy & Development - Europe, Asia and Africa 

Paul is an accomplished director-level chemicals professional with more than 40 years' experience in the global chemicals industry. He has a proven record of achieving significant performance improvement in a range of businesses from bulk commodity chemical trading to specialized consumer products and from multinationals (ICI, DuPont, Burmah-Castrol, BP, Univar) to private equity-backed businesses. Paul has lived in worked in multiple locations globally and has an in-depth understanding of the global chemicals business. Latterly, Paul has acted as an independent consultant to individual clients, specializing in strategy development and specialist advice for M&A in the chemicals industry. Paul is fluent in French, German and Spanish and proficient in Italian in addition to his mother tongue, English. Paul is a British citizen also holding Swiss nationality. Paul has a degree in modern languages from the University of Manchester, United Kingdom.

bottom of page