Fluid’s leaders foster a quality-focused culture and enable employees to develop technically-advanced products, deliver top-level services and operate with the highest levels of integrity
Executive Leadership Team
Clay Purdy / Chief Executive Office & Chairman
Clay brings more than 30 years’ industrial experience with an extensive tenure in the global energy sector. Clay was the senior country manager responsible for Saudi Arabian operations for an international company, underbalanced re-entry division. Clay also served many years for a Canadian completions company and was responsible for overseeing all field operations across western Canada. Clay’s extensive operational management, commercial and chemical experience is coupled with an extensive international network, having founded many companies throughout his career. Clay has a depth of experience and business acumen in the development and execution of strategic plans for international growth orientated organizations.
Morgan Cassell / Chief Financial Officer
Morgan has over 20 years of experience in the energy sector and other industries. Prior to joining Fluid Energy Group, Morgan was lead controller for Essential Coil and Stimulation Services (Technicoil Corporation division). During his 8-year tenure with Essential Energy, Morgan was an integral part of the company’s management and leadership team. Prior thereto, Morgan was the controller for Great Northern Timber International (GNTI) group of companies. During his 5 years with GNTI, Morgan was instrumental in growing the business internationally with sales in Canada, USA, Japan and South Korea. Morgan began his career 23 years ago as a controller with Slocan Group where he managed the accounting departments for three business divisions. Morgan brings a wealth of international, hands on, accounting experience to the Fluid team.
Chad Leier, P.Eng. / President
Chad brings more than 20 years of progressive industry experience to his role as President. Previously, Chad was instrumental in leading a major energy services company as the President of its Canadian Division. Chad has proven tremendously valuable in the successful navigation of the complex North American energy landscape over the years and is networked to all of the major operators in Canada and the USA. Chad holds a Bachelor of Science in Geological Engineering from the University of Saskatchewan, is an alumnus of Harvard Business School and has completed Executive Education Programs at the University of Calgary. Chad is a Professional Engineer (APEGA) and sits on a number of not-for-profit and charitable boards.
Kevin O’Donoghue / Chief Operating Officer
With a career spanning three decades, Kevin has acquired a wealth of experience in international business operations, manufacturing, and supply chain management. While holding multiple operations management roles within a multi-billion-dollar international logistics and drilling company, Kevin directed all logistics and developed, implemented and supported operations throughout Canada, Mexico, Saudi Arabia and the United States. As a co-founder of Fluid Energy Group®, Kevin has been involved in all aspects of the company’s growth and success since its inception. He led development of the innovative Triton Products retail line and subsequent rollout into multiple levels of government as well as retail stores in North America. Kevin has been instrumental in securing Fluid’s GMP accreditation and his results-oriented leadership skills are an asset to all facets of the business, both nationally and globally.
Markus Weissenberger, Ph.D. / Chief Technology Officer
Markus has over 20 years of international research and development experience with renowned research facilities and diverse industrial fields. He holds a PhD in physical chemistry from the University of Potsdam/Germany and executed his research work at the Max Planck Institute of Colloids and Interfaces in Potsdam/Germany. Markus has a profound working knowledge of the oil and gas industry encompassing fracturing, cementing, heavy oil recovery and chemistry. An active SPE member, Markus maintains a working knowledge of all applicable chemistry in Fluids industry. During his last position Markus was the lead of a stimulation R&D group of an international Oil & Gas service provider. Markus has extensive experience in international commercialization of new completion and production chemistry working closely with engineering, marketing and sales. Markus brings substantial experience and technical support for sales and marketing, product development and IP generation. Markus has co-authored many oil and gas chemical patents.
Global Leadership Team
Steve Mann / Vice President, Sales
Steve is Vice President of Sales at Fluid and leads the sales team in promoting and educating current and prospective customers around the world about Fluid’s advanced technologies. Steve has a deep understanding of the challenges faced by multiple industries and is well positioned to find optimum solutions in Fluid's portfolio of low-hazard, technically-advanced patented technologies. Steve graduated from SAIT with a Petroleum Engineering Technology Diploma and started his career with a pressure pumping company operating in northern Alberta, Canada. He quickly advanced into the company’s engineering department and was responsible for overseeing fracturing job design and execution for a number of top-tier customers. Following a series of customer in-house assignments, he advanced into a sales role. Now, with more than a decade of sales experience, Steve has been instrumental in Fluid’s growth into a leading international supplier of patented modified acids and auxiliary chemical products.
Steve Franklin / Vice President, Finance
Steve is a business graduate and Charted Professional Accountant who has over 15 years of experience in strategy, business transformation, finance, accounting, mergers and acquisitions, and human resources. He started his career in environmental services with Newalta Corporation where he was responsible for financial analysis, tax, and business development and was heavily focused in the company’s US business stream. In 2011, he moved into a Controller role with upstream oil and gas company, NEP Canada. At NEP, he was responsible for all day-to-day accounting functions, operational and capital accounting, financial statements, MD&A, budgeting, forecasting, audit, and tax preparation. He was also the human resource manager and IT liaison. He helped position that company for sale; selling in the hundreds of millions. Steve brings a wealth of accounting management experience to aid Fluid as it continues to expand its global operations, now spanning five continents.
Brandon Holden / General Counsel
Brandon is the general counsel of Fluid and is responsible for overseeing all legal matters. Prior to joining Fluid, Brandon worked as a tax and corporate lawyer at Burnet, Duckworth & Palmer LLP for over 8 years. Brandon's practice included advising clients, including Fluid, on domestic and international tax structures, share and asset mergers and acquisitions, financings, reorganizations and restructurings, employment compensation, resource taxation, loss utilization, and corporate governance, among other areas. Brandon holds a Law degree from Dalhousie University, a Bachelor of Commerce (with Distinction) degree from the University of Alberta, a Certificate for levels I through III of the In-Depth Tax Course (CPA), and a Certificate of Completion (with Honors) for the Canadian Securities Course. Brandon was called to the Alberta Bar in 2013.
Stig Nordaa / Vice President, European Operations
Stig studied Bioscience and Business Administration at NORD University and has held leading management positions in the North Sea chemical oil service industry since 1990. Stavanger, Norway has served as his base for activities in the North Sea-Europe region and for the international commercialization of his own scale dissolution chemicals company, DPI Chemicals, which was acquired in 2013. Stig grew up in Ghana and Saudi Arabia and returned to Norway at age 18 where he studied bioscience/aquaculture and business administration. Stig has held the position of managing director, technical director and country manager for various international chemical companies before joining Fluid Energy Group as Vice President, European Operations. Stig brings a breadth of chemical and application knowledge to Fluid that is instrumental to its success in the offshore North Sea and European market.
Kye Yocham / US Technical Sales Manager
Kye Yocham is our US Technical Sales Manager who works with companies to introduce novel, environmentally conscious chemistries to their program in an effort to increase safety and operational efficiencies. He believes that offering safer chemistries that can also provide cost savings to customers is extremely beneficial for the public and private sectors. Over the years, Kye has supported Fluid's efforts to increase sales and awareness of Fluid's technology in the United States by educating the market about the benefits of safer chemistries that can also reduce operational costs. He has presented on several topics for the Society of Petroleum Engineers and is named on several patents for his work regarding friction reducers and borate crosslinked systems. Kye holds a B.S. in Chemistry with a Minor in Mathematics from the University of Science and Arts of Oklahoma.
Joe Michetti / Vice President, Business Development
Joe has over 25 years of oilfield experience throughout the Western Hemisphere. As a petroleum engineer, he spent the first part of his career in new well completions and production optimization roles where he utilized a variety of oilfield chemicals in many different applications. In 2003, he began his career in oilfield services and most recently served as President and Co-COO of Forbes Energy Services. Prior to that, Joe was President and CEO (founding member) of Cretic Energy Services, a coiled tubing and chemical services company. Prior to founding Cretic, Joe co-founded Infinistar Energy Services, which he sold to Weatherford International in 2009, maintaining a managerial position within Weatherford’s global coiled tubing product line. He has held various managerial and engineering positions for El Paso Production, Burlington Resources and Pan Canadian Petroleum.
Blake Pozzi / Vice President, US Industrial Division
Blake brings 10 years of professional experience in chemical distribution and manufacturing to the Fluid team. He last worked at Brenntag Pacific as the Corporate Contract Manufacturing Manager, and led over 30% of the growth of the entire region for 3 years. Before this, Blake oversaw two facility builds and Brenntag Pacific’s capital projects as Corporate Engineering Manager. Blake has utilized his extensive networks and knowledge in chemical manufacturing and global supply chain to expand business and maximize profitability. Blake holds a Bachelor’s Degree of Science in Chemical Engineering from Northeastern University.
Jay Cziraky / Senior Advisor - EAA
Jay Cziraky is a Dubai-based Canadian serial entrepreneur and investor in emerging and frontier markets. After attending the Faculty of Business at Brock University, Canada, Jay re-located to Budapest in 1997 to start his entrepreneurial career with Move One. In his partner capacity (1997-2015) Jay was instrumental in Move One becoming a leading Projects Logistics company in more than 30 countries in Eastern Europe, The Balkans, Central Asia, Middle East and Africa, with key industry focus on military, government, humanitarian aid and natural resources. In 2011, Jay founded North Degrees, a developing markets investment and operating company, which launched its first projects in Iraq in 2012. Jay currently acts as Chairman of North Degrees and is focused on regional expansion in Europe Asia and Africa, within the addition of Energy, Natural Resources, and Technology business segments. In 2013, Jay became an Investor and Advisory Board Member of Infrontier, a Private Equity start up with focus on post conflict zones. Jay further participates in various other commercial board and partnership roles in the MENA Region, including Managing Partner in the Astro Group of Companies. Over the course of 20+ years, Jay has opened more than 50 companies, across 30+ countries on 4 continents. In addition to his corporate roles, Jay is an active member of the global community including as a member of the World Economic Forum Expert Network, previously on the MENA Global Agenda Council. Jay is also an active member of YPO Dubai Chapter. As a global citizen, Jay has visited all 7 continents and has lived in more than 10 post conflict and developing countries.
Paul Henderson / Advisor, Strategy & Development - Europe, Asia and Africa
Paul is an accomplished director-level chemicals professional with more than 40 years' experience in the global chemicals industry. He has a proven record of achieving significant performance improvement in a range of businesses from bulk commodity chemical trading to specialized consumer products and from multinationals (ICI, DuPont, Burmah-Castrol, BP, Univar) to private equity-backed businesses. Paul has lived in worked in multiple locations globally and has an in-depth understanding of the global chemicals business. Latterly, Paul has acted as an independent consultant to individual clients, specializing in strategy development and specialist advice for M&A in the chemicals industry. Paul is fluent in French, German and Spanish and proficient in Italian in addition to his mother tongue, English. Paul is a British citizen also holding Swiss nationality. Paul has a degree in modern languages from the University of Manchester, United Kingdom.
Steven Pozzi / Senior Business Development Advisor
Steven is a senior executive with a proven record of accomplishment in the chemical industry during a 36 year career. Steven graduated from Cornell University with a Chemical Engineering degree. He has worked for global producers including Union Carbide and BP Chemicals in the US and Europe. Steven started and built with his partner a chemical distribution business in the USA which serviced the food, paper, oil and gas, and general chemical business. After 15 years of steady growth to just under $100 Million in sales, the company was sold to Brenntag NA. Steven stayed with Brenntag for 12 years after the acquisition. He became President of Brenntag’s Pacific division and developed best practices for leadership management, team building, putting the right people into the right jobs, and strategic profitable growth. Later, Steven became Chief Operating Officer of Brenntag North America. Steve has effectively built commercial teams, led supply chain and key account programs, defined corporate strategies, and streamlined business operations to consistently deliver profitable growth.